Coaching Insight, LLC's Blog – December 2022 Archive (2)

A Helluva Lesson Learned

In 1997 Steve Jobs returned to Apple after having been fired by John Skulley (he's still a powerhouse) a decade prior. Jobs went on to found Next and Pixar, no slouch he. Among his first acts when he returned to Apple was to replace its ad agency with Chiat Day with whom Apple launched its campaign “Think Different”.



Below is a video of the master sharing his new corporate branding vision with his team. The tv and print ads, along with Jobs’ intro remarks to his…

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Added by Coaching Insight, LLC on December 22, 2022 at 11:42am — No Comments

Want to Write a Newsletter? Write a Blog Instead.

I got this question this week: "How do I get up the energy to write a newsletter?" Here's how I replied; you may find this a surprise:

You may find it easier to 'back into' writing for your newsletter if you start with a blog. You see, while your newsletter is great to stay connected and convey your value to your existing mailing list, a blog - from which you can craft your newsletter content - will do so much more. A well crafted blog is one of the important ways that Google…

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Added by Coaching Insight, LLC on December 19, 2022 at 8:30am — No Comments

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