Is content king? While it’s recently become a concept one might think is new, content – whether a tag line, logo, podcast or video – has always been a key way to communicate the value of your product. And, if you’ve heard from me before, you know that value is not the product or service you sell; it’s the impact, result, solution or transformation expected by the buyer.
Yet, content has an even bigger role; not only do you want it to convey desired benefits, you want it to motivate your desired audience to respond in two ways:
- Respond with an emotional connection
- Respond with an action to learn or get more
With technology changing and adding platforms faster than a speeding bullet (poor Superman couldn’t even keep up!) how do you do it in a way that’s relevant for you and your desired audience?
Here are 10 content marketing trends for 2023 so you can follow a p...
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