Is content king? While it’s recently become a concept one might think is new, content – whether a tag line, logo, podcast or video – has always been a key way to communicate the value of your product. And, if you’ve heard from me before, you know that value is not the product or service you sell; it’s the impact, result, solution or transformation expected…

10 Social Media Trends to Watch in 2023

Social media is always on the move and in this new year, the way to maximize your visibility continues to change. Here are the top 10 social media trends we expect to see making waves in 2023; at the bottom of the list you'll find a link to get more details on how to implement each. Just remember: you don't need to be everywhere all the time; just make a…

In 1997 Steve Jobs returned to Apple after having been fired by John Skulley (he's still a powerhouse) a decade prior. Jobs went on to found Next and Pixar, no slouch he. Among his first acts when he returned to Apple was to replace its ad agency with Chiat Day with whom Apple launched its campaign “Think Different”.



Below is a video of the master sharing his new corporate branding vision with his team. The tv and print ads, along with Jobs’ intro remarks to his…

I got this question this week: "How do I get up the energy to write a newsletter?" Here's how I replied; you may find this a surprise:

You may find it easier to 'back into' writing for your newsletter if you start with a blog. You see, while your newsletter is great to stay connected and convey your value to your existing mailing list, a blog - from which you can craft your newsletter content - will do so much more. A well crafted blog is one of the important ways that Google…