It takes 20 years to build a reputation and five minutes to ruin it.

If you think about that, you'll do things differently. 

- Warren Buffet

Are you building credibility?

Webster defines credibility as the quality or power of inspiring belief, or the capacity for belief. Understanding the relevance of this as it applies to your business is pivotal. Your clients may not be thinking about the word “credibility”, but they do know whether or not they can trust you. Building this kind of relationship doesn’t happen overnight, it takes time and, yes, it also requires forethought and strategy.  

Having clients that are loyal and view your business positively is an essential ideal. How can you be sure that you’re creating the connections needed to achieve this?

Here are some tips to make sure you’re on the right track:

  1. Are you consistent in your messaging to both clients and employees? Both matter.
    1. If you aren’t with your employees, they may not be sure how to communicate effectively with clients.
    2. Your clients need a clear message. The result of being unreliable is confusion, and a confused client may just go somewhere else.
  2. Are you keeping it honest?
    1. Your clients will figure out a lack of integrity eventually, so why take the chance? Be straightforward, it’s simple and your clients will appreciate it.
  3. Have you thought about what separates you from your competition?
    1. Whether you provide a tangible good or a service, chances are there’s a business out there that is at least similar to yours. In order to differentiate yourself, you have to be remembered as the “who”, or the “where”, clients go to buy what you’re selling. Consider some of these ideas:
      1. Community service. Volunteering is an amazing way to expand the circle of influence that can help you grow both as a professional and personally.
      2. Provide value with regular correspondence. This can easily be part of your overall strategy of building trust and gaining credibility in your marketplace.
      3. Listen to your clients. Create a way for them to provide feedback. This is an invaluable tool for you to evaluate how you and your staff are doing and also enables you to identify a small issue before it becomes a big problem.

Taking steps to build value with your clients will ensure your clients and prospects are thinking about your business as much as you do. Only good things can come from that. 

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