What does your company do?
It’s such an important question. Hopefully, it’s one that you and your colleagues are often asked. You need to have a precise, interesting, and accurate answer to impress those who want to know.
Regardless of the size of your company or the industry you’re in, employees need an understanding of their company’s background as well as its future goals and objectives. I’ve heard more than a few people in upper management say “everyone is in sales.” In other words, it doesn’t matter what your job is, you need to be able to discuss your business and even promote interest in your company. The reality is “everyone you speak to is a prospect.”
These tips for staying up-to-speed are designed for staff members in every department.
It’s a huge advantage to have an intimate understanding of the products you sell. It doesn’t matter what they are: software support, shoes, tax preparations, or appliances. The best way to become a product expert is with hands-on exposure. Whenever possible, use the products. Of course, this isn’t always feasible, but stay as close as you can to the merchandise and services you sell, and you’ll gain a deep understanding of them.
Absorb as much information as possible. Be sure to follow your company page on Twitter, Facebook, Pinterest, Instagram, and LinkedIn. Marketing and sales materials should be made available to everyone in the company. Ask HR or upper management for corporate mission statements, short and long-term goals, and an elevator speech that’s appropriate for all members of your team.
Be sure to maintain a competitive edge. Keep well-informed of happenings in your specific industry. It’s easy to keep tabs on key competitors through social media and websites. Google keywords that describe your products to see who and what rank best. The marketing or sales team should periodically share a comprehensive competitive analysis.
We’re all spread very thin, and regardless of what you do, chances are you wear many, many hats at work. In spite of this, never stop learning. Things change so quickly. Knowledge is the only way you’ll keep up and stay relevant. Read industry publications. Take a free online college course. Attend local networking group events. Take a deep breath.
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