2000 Computer Solutions: Technology is a tool. Choose wisely. February 2014

In business, we strive to be more efficient. Efficiency increases productivity, and being productive can give you a clear advantage over your competition. Being efficient can also help you service your clients better and help you to produce the most affordable product that generates greater profit margins. When considering your Information Technology (IT) infrastructure, computer hardware and software programs, finding the right balance between the technology that is available, and the technology that meets your needs and provides scalability is critical. Here are some simple ways to propel your business by assessing your technical needs versus wants and making the smart choice when it comes to changing or upgrading your technology.

1. Determine the need. This is crucial. You should have a clear understanding on what your product or service is. Next you look and see what presently exists. What do your clients and customers think of your product and or service?

2. Look at your existing technology. Determine what works, what works but can be improved, and what does not work at all (and must be changed). What technology will help make you the most sought after company?

3. After you’ve done your analysis, formulate a budget, even a speculative one. We all have heard the adage you have to spend money to make money. That is true to some extent, however, for me, I don’t think of it as spending money instead I like to think of it as investing in our company’s future.

4. Research – look how other companies in your business are using technology. Find colleagues in similar businesses and ask them of their experience. The Internet is the perfect place to start. Not only can you visit manufacturers’ websites, you can search for criticisms and accolades about a company’s product and services. When on the manufacturer’s website, be sure to search for newsletters, FAQ’s, and Case Studies and White Papers. There is a wealth of information if you look for it.

5. Make the Investment- Once you’ve found the technology that is right for you and you feel that this technology is within your budget and can help propel your business forward, be prepared to pull the trigger and make the purchase. If the pricing seems out of reach, perhaps consider a finance or lease option (we advise you consult with your accountant or finance team)

In Conclusion - You can’t be an expert at everything. Your business is your focus. Trying to know everything there is about the latest technology can be overwhelming and can take you away from the business of YOUR business. This is why, it is a good idea to find an IT firm or a trusted technology professional that can help you assess your needs accurately and find the right balance of technology for you and your organization. For thousands of business professionals in the tri-state area, 2000 Computer Solutions is their trusted IT adviser. To learn more, visit http://www.2000computer.com.

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