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Advertising News

P&G’s Marc Pritchard to Chair Adweek’s Sustainability Council

Adweek has formed a new Sustainability Council, and its first gathering is already on the calendar--virtual, of course--set for April 6-7. The council and the event are an outgrowth of Adweek's focus on corporate sustainability efforts. Marc Pritchard, chief brand officer of Procter & Gamble, will chair the council alongside Adweek's Nadine Dietz. "The people...

Clubhouse: How to Add an Email Address to Your Account

When you sign up for a Clubhouse account, your account will be tied to your phone number, rather than your email address. However, you have the ability to add your email address to your profile to give your account extra security, meaning that you would have a second way to prove that you're the owner...

Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing. The ecommerce giant recently rolled out a Kickstarter-like program through which customers can submit preorders for any of a handful of gadget prototypes, with the expectation that Amazon will only make the device if it hits a certain...

Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures

A year after announcing it would close 125 stores and on the heels of three quarters of losses, Macy's announced a profitable Q4 on Tuesday. Net income for the 13 weeks ended Jan. 30 reached $160 million on net sales of nearly $6.8 billion. While comp-store sales were down by 17%, digital sales grew by...

AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns

AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for Volkswagen and a second, unnamed brand were involved in AMC Networks' On Addressability partnership with Canoe Ventures. The spots ran nationwide on Comcast and Charter cable systems, which a reach close...

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Comment by David Gussin on July 29, 2013 at 3:25pm

When it comes to better advertising, marketing, networking your services 516Ads/ 631Ads works with the best LI talent. Whether BIG BUDGET or small budget ... from business cards to video production, our job is to give you high quality in the most affordable, efficient manner. - Thanks, David - http://516Ads.com - 516-547-4018

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